The controversial movie, The Da Vinci Code has run into a lot of trouble here in India with representations from Christian groups that the movie offended their faith. They have even demanded that a disclaimer be put up before the movie saying that the movie is a work of fiction and not based on actual events.
Now the point is, they have brought undue attention to this issue and people would very well know of the issues involved when they go to the theatres after the movie premiers. Was it worth the publicity. I personally feel that the movie benefited from all the negative publicity it gathered and hence more people would want to see the movie just to find out in what way the movie offends the faith of the people. People could have just ignored that as a work of fiction, But by voicing their concerns in a big way instead of just boycotting the movie, it is like a negative denial of sorts on their parts of something that is just pure fiction, but something that is needlessly blown out of proportions and as if there was some cover up right through the centuries! This could indeed work against them.